Campaign creators pypeceajezy unsplash

Nine common website traffic stats explained

There are over 5.07 billion daily Internet users worldwide, so your website can reach a vast number of potential customers. However, before you can tap into that potential, you need a website to attract those visitors. Your website traffic stats are a good place to start.

These are the numbers that show how many people visit your site and what they do while they're there. Web stats can help you see how well your marketing efforts are working. You can gauge whether they're generating traffic or not.

However, these metrics are only helpful if you know how to interpret them. Read on for a breakdown of the most essential website traffic stats and what they mean for your business.

Why Are Website Stats Important?


Your website statistics will reveal a great deal about the performance of your business. They can help you identify any areas that need improvement on the website itself. Maybe people aren't sticking around long enough to read an article or watch a video, which means they won't be able to discover other engaging content.

These statistics will help you determine what needs to be done to increase conversions on your website.
 

Website Traffic Stats Explained


Understanding your website's current performance can help you make the necessary adjustments to improve it and attract more visitors. You can gather website statistics from various sources. The metrics listed below are among the most commonly used.
 

1. Unique Visitors


Unique visitors are a metric that shows the total number of new users who visit your site. It doesn't include repeat visits from the same person. If you visit a website 10 times in one day, that counts as one unique visit.

Even if you visit the same site two or three days later, it would still be counted as one unique visit, as unique visits are tracked within a 30-day window.
 

2. Website Visits (Or Sessions)


Programs count website visits when a user requests a page from the server. This will generate one visit.

Every time someone visits your site and clicks on a link to load another page, this counts as a separate visit. If someone goes to your site 48 times over 30 minutes, you'll have 48 visits recorded.

A session is the time a user spends interacting with your website. This number is significant for marketers because it helps them measure engagement.
 

3. Total Page Views


Total page views are the total number of times that any page on your site has been viewed. This can include both single-view and multiple-view visits. If someone visits your site and views 10 pages in one visit, they'll get counted as one visitor, but 10 total page views.
 

4. Pages Per Visit


Pages per visit is a metric that measures how engaged your site's visitors are with your content. It's calculated by dividing the total number of page views by the total number of visitors.

A high pages-per-visit (P/V) ratio indicates that people spend more time viewing and interacting with your content. This is good news for you because it means your website effectively converts visitors into leads or customers.
 

5. Average Time on Site (Or Average Session Duration)


The average time on site refers to the average amount of time people spend visiting your website. It's calculated by dividing the total time spent on your website by the number of visitors.

A high average indicates that people are spending a significant amount of time interacting with your content, rather than just clicking through quickly. If a visitor spends an hour on your site, there's a good chance they'll be interested in what you have to offer, as opposed to if they only look at it for 30 seconds.

The average session duration is about one minute, regardless of industry.
 

6. Bounce Rate


The bounce rate measures the number of visitors who leave a website after viewing only one page. It tells you whether people are engaging with your webpage's content and whether users are finding what they're looking for.

A bounce rate of under 40 percent is excellent, indicating that your website is both attractive and engaging.
 

7. Mobile Site Visits


When a user accesses your website using a mobile device, this is mobile traffic. Mobile traffic is important because it accounts for more than half of all internet usage.

If your mobile site visits are low, check to see if the website loads fast on phones and is designed for small screens.
 

8. Inbound Links


Inbound links are external hyperlinks that point to your website. Links from other sites to your own are a sign to Google that you're a reputable source of information. As such, you'll be rewarded with higher placement in search results.

That being said, not all backlinks are equal. While each one counts toward your SEO ranking, not all inbound links will give you the same boost as others.
 

9. Traffic Sources


Traffic sources refer to the channels that direct visitors to your website. They can be divided into two categories: organic and paid.

Organic traffic is free and comes from search engines like Google, social media like Facebook and Twitter, email campaigns, or anything else that's not paid for by you. Paid traffic can encompass a range of strategies, from PPC ads on search engines to social media platform campaigns.
 

Create a Website That's Designed to Attract Visitors


Your website traffic stats are an essential part of your SEO. To improve your metrics, ensure that users can easily navigate your website and find what they're looking for. To achieve this, you need a clean design with ample white space and clear navigation menus.

As you can tell, creating a professional-looking website is not as easy as it sounds. Why take on the hassle when our agency will do it for you? Contact our team of designers today to learn more about how we can help you build an impressive website that drives traffic.
 
Contact Our Team