Customer reviewing a newly designed small business website by Beach Publisher Website Design services. — A customer previews their newly designed small business website, expertly crafted by Beach Publisher Website Design Services.

How often should you redesign your website?

A recent study found that 50% of consumers believe website design is fundamental to a business’s brand. Website design showcases your business’s style, attitude, and aesthetic.

However, small business websites aren’t forever. Like any part of your business, they must be updated and redesigned.

To help you, we’ve investigated everything you need to know about redesigning your website. That way, you can decide whether it needs to be redesigned or is perfect as is.

Are you ready to get started? Here’s an in-depth look at website redesign:

Why Is Resigning Your Website Important?

Redesigning your website helps improve viewers’ impression of your overall business. Some viewers may become frustrated if the load time is slow or the site is not mobile-friendly.

Do you want your viewers’ first thought about your company to be one of frustration? No, you want viewers to be intrigued and engaged with your brand.

So, don’t give viewers something to dislike before they reach your page. Redesigning your business website will help it stay trendy and up-to-date. That way, customers see your brand for what it truly offers.

When To Redesign Your Website

Are you questioning whether your website needs a redesign but aren’t sure it’s the right time? Don’t worry; below, we’ve listed a few signs that your website is due for a redesign:

Website Loading Speed Is Slow or Isn’t Mobile-Friendly

If your website has a slow loading speed, it’s a sure sign that something is outdated. Visitors expect the loading speed to be a maximum of 3 seconds; any longer will cause frustration and may lead visitors to exit the page.

To keep visitors on your website, you need a responsive and mobile-friendly design. Your website should automatically scale its content, photos, video graphics, and navigational buttons to the visitor’s phone screen size. If your website fails to do this, visitors will be annoyed and think your company is outdated.

Thus, first impressions matter, especially when it comes to website design. Studies have shown that it only takes a visitor 0.5 seconds to decide if they will stay on the page. If your website suffers from slow loading times or lacks a mobile-friendly design, a redesign is necessary immediately.

Your Website Lacks On-Page SEO

Even if your website is responsive and professionally designed, it won’t benefit you without proper optimization. Your website needs search-engine-optimized keywords to pull it to the forefront of Google searches. If you don’t, you’re making it harder for your website to be found, decreasing traffic, and reducing customer conversions.

A redesign is crucial for your website's success. When redesigning, update the landing page with optimized keywords and always include a call to action.

You Have Low Conversion Rates

If your website continues to receive traffic but has a low customer conversion rate, there’s a problem. Your website is easy to find, but it somehow lacks something that visitors want. Whether it's a clear understanding of your product, more payment methods, or interesting photos, there’s a reason why visitors aren’t converting into customers.

Keep in mind that a good website helps you achieve your marketing goals. It should motivate visitors to explore your services, purchase your products, or reach out to you. A redesign is necessary if your website fails to meet these goals and isn’t converting customers.

Content Is Not Relevant

When was the last time you updated the content on your website? If the answer is over a year, your website is due for a redesign. Studies show that over 71% of business owners redesign their websites after a year or two.

After all, your website is only as good as the content it displays. If you’ve recently changed your business address, business hours, or prices, they should be accurately reflected on your website. Failing to update your website will confuse visitors and complicate the purchasing process.

The Website Design Looks Outdated

Trends come and go, so what’s seen as sleek and modern changes with the year. If your website uses a chunky or outdated template, it’s time for a redesign.

Websites that utilize negative space, intriguing transitions, and simple layouts tend to receive the most views and page time. To increase your views, page time, and customer conversion rates, you'll want to update your website to meet these new standards.

You’ll even want to be creative on your website and introduce your brand in a way that pulls the customer in rather than just stating facts. A good web designer can help you do just that.

Is it Time to Redesign Your Small Business Website?

Redesigning your website is often a difficult decision. However, your website must be updated so that visitors can view and engage with it. If your website is not mobile-friendly, lacks proper optimization, or is no longer relevant, a redesign is needed.

Thankfully, our team can help you redesign your small business website, enabling you to reach more customers successfully. We do it all, whether it’s helping you refresh the design or giving your site a complete overhaul.

If you’re unsure if your website needs to be redesigned, contact us today for a free consultation. We’ll help you decide what’s best for your website.