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GetResponse vs Brevo

 

Which Email Marketing Software is Best for Your Business?

Choosing the right email marketing platform can make all the difference in how effectively you connect with your audience, nurture leads, and drive sales. Two of the most popular options in 2025 are GetResponse and Brevo.

Both offer email automation, CRM capabilities, and marketing tools that help businesses grow online. However, each platform has unique strengths that may appeal to different business models. Below, we break down the key features, pricing, and use cases so you can make an informed decision.

What Is GetResponse?


GetResponse is a comprehensive digital marketing platform designed for businesses of all sizes. It goes beyond email marketing by offering:

Advanced automation workflows that let you build customer journeys.

Webinar hosting is built directly into the platform.

Landing page creation for lead generation.

CRM tools for managing customer relationships.

Integrations with Shopify, WordPress, PayPal, and hundreds more.

Its strength lies in combining multiple digital marketing tools into one solution, making it especially attractive to companies looking for an all-in-one platform.
 
 
Try GetResponse Here

What Is Brevo?

Brevo (formerly Sendinblue) is another leading platform for email marketing, with a strong focus on communication channels.

Brevo is best known for:
 
Email marketing automation with segmentation.

Built-in CRM for pipeline and lead management.

SMS marketing is a standout feature that makes it easier to reach customers directly.

Live chat functionality, enabling real-time support and engagement.

Integrations with eCommerce platforms like WooCommerce and CRMs like Salesforce.

Brevo’s emphasis on CRM + multi-channel marketing makes it an excellent option for businesses that want more than just email.

 
Try Brevo Here

Feature Comparison:

GetResponse vs Brevo

GetResponse

Email Automation
Advanced workflows with drag-and-drop builder

CRM
Built-in CRM for tracking leads

Pricing
Free plan + paid plans from $19/month

Webinars
Yes – built-in webinar hosting

SMS Marketing
Available in higher plans

Ease of Use​​​​​​
Intuitive interface for beginners and pros

Integrations
Shopify, WordPress, Zapier, PayPal, and more

Brevo

Email Automation
Strong automation with segmentation

CRM
CRM with pipeline management

Pricing​​​
Free plan + paid plans from $25/month

Webinars
No webinar feature

SMS Marketing
Robust SMS marketing integration

Ease of Use
Simplified design for small teams

Integrations
WooCommerce, Salesforce, plus business apps​​​​​​

Pricing: Which Is More Affordable?

GetResponse: Starts at $19/month, with a free plan for up to 500 contacts. Paid tiers unlock automation, webinars, and advanced tools.

Brevo: Starts at $25/month, also offering a free plan. Pricing is based on email volume, making it ideal for businesses with larger lists.

If you’re starting out, both platforms provide generous free tiers. For advanced features, GetResponse tends to be more cost-effective for small to mid-size businesses, while Brevo scales well for companies sending large volumes of emails.

Who Should Use GetResponse?


Choose GetResponse if your business needs:

Webinars are an integral part of your marketing strategy.

Advanced automation with detailed workflows.

A complete solution that combines email, landing pages, and CRM.

A cost-effective plan for growing companies.
 
Start With GetResponse

Who Should Use Brevo?


Choose Brevo if your business needs:
 
A CRM-driven platform with sales pipeline management.

Robust SMS marketing and multi-channel communication.

Easy integration with eCommerce platforms.

A user-friendly interface designed for small teams.
 
 
Start With Brevo

Final Verdict: GetResponse vs Brevo


Both GetResponse and Brevo are robust email marketing solutions, but they shine in different areas.
 
If you're looking for webinars, detailed automation, and a comprehensive marketing suite, GetResponse is the better fit.

If you want CRM + SMS marketing alongside email, Brevo is the stronger option.

The best choice comes down to your business priorities. Luckily, both offer free plans so you can test them out before committing.

 
Sign Up For GetResponse Sign Up For Brevo