Things every small business website needs

Eight things every small business website needs

You need a website if you run a small business, regardless of its nature, the services you offer, or your location. Small business websites are crucial for online visibility, branding, and driving sales, but only if you have a good web design.

To create a high-quality website for your business, it is essential to understand the core features to include. This post will discuss some of the most critical elements that should always be at the forefront of your small business website design.

Whether launching your first small business website or undergoing a rebrand, your website must be perfect. Keep reading, and we'll show you how to make it happen.

1. Good Domain Name


Your web address is as important as the address at your brick-and-mortar location. It should be concise and easy to remember, but descriptive enough to give a sense of what you do.

A domain name should also be easy to spell. If your visitors misspell your web address, you risk losing out on leads and customers. Registering your domain is the first step when starting your business website, so take your time and come up with an original domain that you'll have for years to come.
 

2. Professional Design


First impressions matter, even when people are looking for your business online. The best way to make a good impression on your visitors is to have a clean, professional-looking website that shows them what you do.

When it comes to design, it's essential to incorporate visual elements that accurately represent your brand and the services or products you offer. Including eye-catching images and videos on each page of your site will ensure that you hold visitors' attention throughout their visit.

However, you have to strike the right balance between functionality and attractiveness. If you include too many images or videos, you risk slowing your page load times, which can lead to lost visitors.
 

3. Easy Navigation


Clarity is an underrated yet essential aspect of website design, crucial to the user experience (UX). When a consumer visits your website, you only have a few seconds to capture their attention. They'll go elsewhere without simple and effective navigation that accounts for UX.

To create a user-friendly site, you have to think like the consumer. They're most likely on your page because they're looking for products or services that you offer. Finding this information with a few quick clicks should always be easy.

How you set up your menus and landing pages determines how navigable your site will be. Navigation should be straightforward and concise. If your website is confusing, it's failing you and your customers.
 

4. Mobile Friendliness


Currently, approximately 70% of web traffic originates from mobile devices. For that reason, your online platform had better be responsive to every mobile device.

Experiment with page size and menu formats to create a mobile-optimized site. Navigating a mobile site should be more straightforward and more concise than a desktop one. A good web designer will understand this and work with you to ensure your mobile site attracts people, not drives them away.
 

5. Clear Calls to Action


Each landing page on your site should have a call to action that urges visitors to take a specific action. The action could range from filling out a contact form to subscribing to your company's newsletter. The call should be a simple and persuasive statement that clarifies what you want the customer to do next.

Consider each action you want the customer to take and how you can word your CTA. CTAs should immediately impact lead generation and revenue, so experiment until you start to see tangible results.
 

6. Search-Friendly Content


Strong search engine optimization (SEO) is a crucial byproduct of having a well-designed website. You'll rank higher on Google searches when your website appeals to SEO criteria. You always want to be the business that shows up on the first page of the SERP.

SEO involves a lot, but one of the most essential aspects is content. Search-friendly content uses the right keywords for your niche, but it also has to engage the reader.

With a steady stream of entertaining and informative content, you'll make an impression on your visitors and give them a reason to return. You can inject CTAs into your content to direct them to other landing pages.
 

7. Accessible Contact Info


Never make it difficult for people to contact you. Your site should have a separate tab that directs users to a contact page featuring your address, phone number, email, social media accounts, and a lead generation form.

On other landing pages, ensure that you refer to and link to your contact page as frequently as possible. You can even include contact information in the headers, footers, or sidebars of other pages.
 

8. Testimonials


Ninety % of customers trust reviews and testimonials more than what a business says about itself. You must include a testimonials section on your website so new visitors can see what other customers say about you.

Whenever you have a happy customer, encourage them to leave a positive review that you can use as a testimonial. Not only will this help build trust with new customers, but the more reviews you have on other listing sites, the better your SEO ranking will be.
 

Need Help With Your Small Business Website Design?


Now that you know what aspects of web design are most crucial for small business websites, it's time to discuss the importance of a professional web designer. A good web design company will ensure that your business website helps you, rather than hindering you.

At our agency, we create beautiful, SEO-optimized small business websites that are mobile-ready and offer real-time traffic statistics. The best part is that we offer a 100% satisfaction guarantee.

Our process is simple. First, we learn a bit about your business, and then we start working on your design as soon as possible. Once you approve the design, we connect you to your domain and start helping you complete and launch your site.
 
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